Thursday, 14 June 2007
O/C WBS Potato Growers
Then there is the Deputy Chief Potato-grower of WBS – Fred Katende Malibu! This is a guy who has trouble with some names like Coach Laszlo Csaba’s. He decided a long time a go that he will not even attempt to read it on air thus settling for Lazaro. Now this is where someone will say the name is foreign and blah blah blah, but there are no short-cuts for professionalism. If Malibu can’t read names he has no business anchoring. Get somebody else and keep Malibu on as a field reporter. It takes the professional shortcomings of one individual to cause the professionalism of an entire organisation to be questioned. Yes, a person like Malibu is a Luganda newsreader but they too are getting sophisticated. Besides, the sophisticated ones who care that ‘Laszlo’ should be read as Lazaro are the consumers of what WBS advertises. And oh, the Chief Potato-grower of WBS is a certain Daniel Arap Moi.
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