Wednesday, 30 July 2008
The CBS FM Gutter Journalism
The presenter also went on to mention the name of Mary Okurut as one of those mentioned in the newspaper story to be a promoter of this motion. Hon. Okurut was not mentioned in the story but also, the motion backed by some NRM MPs was not the only one in the same article. MP Issa Kikungwe also had a motion condemning the arrests rejected by the Speaker. The glaring lopsidedness and inaccuracies in the review of this particular article, meant to show that the sentiments of CBS are the only popular ones is, to say the least, the lowest one can go down the path of poor broadcasting professionalism and ethics. The fact that this programme is quite well sponsored and advertised on also shows how complacent and careless our corporations are about the health of their business environment. It takes years to build a good business base but only hours to dismantle it thanks to public unrest caused by misdirected sentiments. Our brothers and sisters in the broadcasting industry must learn that their own survival professionally and privately is in professional and objective practice. If only the media in Kenya had sent out their messages of unity long before the civil unrest that caused so much pain and damage had started …
Monday, 30 June 2008
RED PERVERTS BOMBED! Who Cares?
Tusiime, Rugyendo and company, if you do not want to attract the same kind of attention shown to you by the eleven goons professionally, in the comfy environs of your homes and for your loved ones, simply desist from attacking other people. Now, a Red Pervert could complain that I'm issuing a veiled threat or inciting someone to harm any of them, but I too would claim 'free speech' against the bullies in the media.
Saturday, 28 June 2008
Bezo the Dimwit!!!!
Monday, 23 June 2008
Sporting Glory Cannot Create a Nation Brand
I wish to put it to him that Australia is a country that has invested millions, if not billions, of any currency in branding and aggressively advertising itself internationally, yet it is a massive international sports and cultural powerhouse. Australia and Australians are multiple world champions in several sports and the country has impressive footballing talent in the likes of Mark Viduka, Harry Kewell and Lucas Neill among tens of others. On the cultural scene, the same country has given the world Hollywood greats like Mel Gibson and Russell Crowe, international television stars like Steve ‘The Crocodile Hunter’ Irwin (RIP) and pop stars like sisters Kylie and Dannii Minogue. Furthermore, Australia has given the world blockbuster television productions like Neighbours. Even with that impressive portfolio of national marketing opportunities, Australia has gone on to spend money directly advertising itself in Asia, Europe and North America all year round, every year.
I believe that the logic behind Australia’s move is simple – do not put all your eggs in one basket. Like Australia, Uganda must diversify its marketing opportunities so as to leave nothing to chance, so as not to gamble. Winning medals and sporting accolades alone do not create a brand. A national brand, any brand at all, is created by appealing to as many of an audience’s senses as possible. It calls for a diversified approach to reach as many segments of a market as possible. A diversified approach to nation branding also insures a country against risks she may not have any control over. For instance, if Uganda had put all of her resources in her team to the Sydney 2000 Olympics, imagine what the effect of Joe Atuhaire’s arrest on charges of alleged sexual assault would have had on the country’s marketability. Had their countries only chosen to invest in sport for advertising and promotional purposes, Ben Johnson, Marion Jones and Dwain Chambers would have undone all of that effort.
Sports personalities, talented as they may be, are only human and if Uganda bases her marketability only on them, it would be a gamble that can blow up any minute because of scandal, overestimated talent, loss of form, injury or incapacitation. Nation branding is a worldwide trend and, yes, it costs resources that are competed for by many demanding needs, of which sporting glory is just a fraction. Our debate should not be whether or not we should advertise Uganda because we almost have no choice but to advertise. The debate should be how we do it rationally and how we can get value for money out it. Uganda, for instance, could choose to make Sekagya a part of a wider paid-for marketing drive for the nation rather than us depending almost solely on him or waiting several years for more Sekagyas, who we may or may not get.
Thursday, 26 July 2007
Panache@NTV
More Better ...
Touch Down!
Wednesday, 4 July 2007
Uganda: Television Should Give Viewers Something to Look Forward to
Moses Serugo (The Daily Monitor, 1st July 2007)
A cross-section of the television fraternity is convinced I run the Uganda Potato Growers blog. I wish I had the patience to sit through a blooper-ridden newscast like whoever posts updates on www.ugandapotatogrowers.blogspot.com does. I have received pleas from the reporters of a certain station begging me to go easy on them because they are one-person crews who film their own footage, edit, write and voice scripts. That to them is a Herculean effort but not everyone is privy to such insider information.
When a viewer puts everything else on hold to catch the evening news, I would like to think they want a polished package where the diction, intonation and grammar are right.
It would benefit reporters to know that punctuation is as essential in speech as it is in prose. So please pay attention to commas and full stops lest your reports sound like you've been running the marathon.
The same blogger says Tina Wamala is "ripe for plucking away from Record TV" and that her every performance simply says 'come and get me'. I couldn't agree more. I have been caught up in Tina's charm before as a guest on her Day Breaker show and although the interview didn't go as coherently as it should have, I admired her presence.
WBS's Barbara Yata gets a thrashing from the same blogger who says the Showtime Magazine host is in need of a makeover. "Put on some flesh, girl," the blogger says. I think it is her show that is more in need of the makeover.Showtime Magazine has "lost the plot" eight years after the feisty and eloquent Tilly Muwonge turned it into Thursday night must-watch viewing. The show's success back then also had everything to do with her team with Timothy Bukumunhe as producer and Chris Eritu's imaginative camera work. WBS TV's Head of Productions, Osbert Karuhanga should know since he was there at the time.
Bart Kakooza is back with The Focal Point [WBS TV, Sundays 7p.m.], a show that is grappling with an identity crisis. Last week's edition featured a teary lad that was molested by a gay pastor. Kakooza was in a minefield here, trying hard to hide the victim's eyes and blipping the Pastor's name every time the lad came close to revealing the erring pastor's name.
Relevant Links
East Africa Uganda Arts, Culture and Entertainment
At the end of the weepy 30 minutes, it felt like being led on a wild-goose chase. I would have preferred something more revolutionary like the Media Plus newscasts he used to compile and sell to LTV and the defunct Madhvani-owned Channel TV. Not only did the news show yield able newscasters like Ann Kiiza, Tina Byaruhanga and Rachel Mugarura. Its content spread beyond Kampala thanks to Media Plus' network of regional correspondents. I remember the DR Congo report where journalist Max Sherura was caught in the crossfire of warring Congolese rebels. Kakooza may in hindsight want to consider showing this new generation of wet-behind-the-ears TV personalities the ropes.
Friday, 22 June 2007
Fast Internet? Affordable, Yes, But Fast, No.
Sunday, 17 June 2007
Welcome GTV, but...
Choppa 'Stereo'
Saturday, 16 June 2007
Priscilla Kalibbala, Please Cover It
Walking Legend of Uganda
No Fake Accents for Mulindwa, Lyrical G
Red, Yellow, Green Zee
Friday, 15 June 2007
Guide to Typical Ugandan Pop Video.
Script for a typical Kidandaali (Ugandan pop) romantic music video:
- Boy looks girl in the eyes while clutching his chest to stop himself from singing his heart out; girl’s eyes drop to look at her toes
- Boy lifts girl, staggers a under girl’s weight, editor chips in just in time
- Girl sits in boy’s lap
- Girl rolls eyes pretending to be the world’s last virgin
- Boy hold’s girls boobs (perfectly normal thing, no need for a room)
- Boy chases girl and breaks some sweat even when girl is a tortoise
- Girls hides her attractive great lakes frame behind a twig in an apparent game of hide and seek in a garden – always a garden
- Boy plays ‘I know you are there but I’m as blind as a bat’
- Suddenly, ‘it’s a miracle, boy can see!’. He finds her in her hideout and peeks at her from the other side of the twig, eyes meet, smiles galore e.t.c.
- A scene in a photo studio complete with its usual props is always a consideration (even the great Silver Kyagulanyi accepted to be dragged into one. Why one would want photo studio props for a video is mind boggling)
- Producer keeps script to recycle for next client.
The biggest culprit in recycling video scripts is IMAGE VISION. They will recycle props, the choreography and even the costumes for the choreographers (there’s a particular blue costume that has been used in about three or four of their videos I have seen – there could be more).
World War III Ssebo-Style.
Alfred 'The Snaill' Odong - NTV Uganda
Monitor, You're an English Paper!
Jane Anyango Should Report in Jap.
‘Dr. Krefero (Kafeero?) Dollar’! That’s according to a not-fit-for-broadcast-reporter Jane Anyango of UBC.
Rolling Their 'R's.
What Subways of Kampala?
Hmmm. “Mesach Ssemakula has gone from singing in sub-ways …’ That’s according to a lady advertising a programme on NTV Uganda. However, I seem to remember that Ssemakula started his singing in the streets and bars of
Do Landmines 'Mime'?
Nanduutu of NTV (how hot is she?), “… last year, a woman was ‘mimed’ by a landmine …” What? You mean the damned thing actually serenaded her until her limb fell off?